Panliligaw 101: the IMC approach

Panliligaw101: Here are some insights derived from my course(IMC - Integrated Marketing Communications) applied to building relationships not only on your special someone but also on your friends and family. Hindi ito tinuturo sa school and hindi ito naituro sa akin so gagawa na lang ako ng sarili kong tutorial. Some of the points here may be elaborated into specific journal entries if i have the time. enjoy. :)

1. INTEGRATED MARKETING COMMUNICATIONS
(IMC, course ko to) Be yourself consistently on all brand contact points (kunyari ako yung Brand Yomz communicating to target audience; brand contact points - sa lahat ng usapan, kwentuhan, txt msgs, email, phone call, or pagkikita)

2. Make each brand contact point an opportunity to create a positive brand experience.
Make her smile. Asarin mo sya. Minsan maiinis siya, since hindi ka naman perpekto. Pero bumawi ka, and make her smile once again. Always be there for her, especially if she needs you. Even a txt msg will reassure her. Know how to handle crisis management.

3. Public Relations
"Doing good and telling people about it." Maganda kung ung kabarkada mo, pini-PR ka sa nililigawan mo. Para kang may PR manager. Ang daming naglalakad sa iyo. Be yourself at mag-behave. You may be doing PR for yourself unconsciously. Always maintain a good image. Just be yourself.

4. Customer Relationship Management.
Dapat consistent on all brand contact points para magkaroon ng sustainable relationship over time. Dito papasok ang different forms ng direct marketing which should be selective, testable, personal, accountable and flexible. Forms of direct marketing include: direct mail, direct response advertising, phone, SMS and email.

5. Market Research.
Get to know each other. Hindi uubra ung profile nya sa friendster o mga kung anu-anong nasasagap sa internet or blog nya. Have immersion. Get to know each other well. Hindi nasusukat sa tagal ng pagsasamahan pero sa depth ng pagkakakilala nyo. Know her friends and bestfriends and ask about her. Know the competition. (Badtrip, ang dami kong competition.) Malaking tulong ang research basta hindi ka creepy at stalker.

6. Advertising.
Advertise yourself well. Maintain a good image. Let her know the real you. Dapat meron kang "abruption", or level of spontaneity na magugulat sya positively, knowing its the real you and making her smile. Dapat may insight ka at makarelate sa kanya. Mahalaga, like any other commercial, ay makaconnect sa target audience, and lead her into action, and in this case, para sagutin nya ako. Say your message clearly. though about 90% ng communication ay nonverbal (roughly 60% on body language; and 30% on voice) at 10% lang ang verbal, mahalaga pa rin na malinaw ang usapan.

7. Creative Strategy.
After knowing your target customer's desire and aspirations, and her demographics and psychographics, you should then develop good customer insights. Then, establish your Unique Selling Proposition(USP) or Emotional Selling Proposition(ESP), or all the added value you can offer to her. You should stand out from other people. You may have a "boy next door" or "childhood friend" image, pero syempre, may mga attributes ka na unique sa iyo. This is where you connect your USP/ESP to her desires and aspirations, and when these two meet, you can really connect with her. Dapat lagi kang may creative strategies. She will hold your dear. Be creative sa pag-connect sa kanya, to establish a good relationship, and to have a call to action, na sagutin ka nya.

.:yomz:.

* Communication Law: mag-ingat sa mga tsismosa. mag-ingat! baka kasuhan kita ng libel o slander!!!