Print Ads

Note: These are not official print ads. But these are the creative outputs we made in school during the last semester. We were tasked to do IMC strategies with creative outputs including print ads. Ad agency people and real clients were part of the panel who judged us. They liked these ads... I think. These are some of the winning ads during the pitch, except the KFC ads... but they are still good for me. Our groups did the brainstorming, while I did the executions. (The image quality is trimmed down for faster loading.)

Philips:
In our Direct Marketing class, this is the direct response ad we did. We used Onion bulbs as the visuals with they copy "Do your bulbs stink?" The second ad shows a Philips bulb in the form of a perfume, showing the benefits of using one. Philips. Experience the Difference.


KFC:
The concept of our ad is "My Rules" or "Ako ang Batas." Related to the "Finger lickin' good" idea of KFC, we did our "Rules" or "Laws" for a more enjoyable chicken eating experience. We played with road rules making it our "chicken rules."


Katinko:
Body Pain Reliever. Isang Pahid Ka Lang. Ads showed hand signs to symbolize the use of Katinko.

Hello:
Hello Choco-Wafer. We did wordplay and came up with these ads using "Hello" literally. We used the tagline "Fun starts with Hello." Relationships are fun. These relationships start with Hello.


Sterling:
Spotlight Group did a brilliant job of coming up with this idea. This is a PR/Advocacy print ad they were tasked to do. After they gave me the ideas, I was more than willing to execute it. Kudos to the Spotlight PR group!!!

Credits:
Clients: Katinko Group (Katinko), Hello Group (Hello), KFC Group (KFC), Philips Group (Philips), Spotlight PR (Sterling)
Ad Agency: Katinko Group, Hello Group, KFC Group, Philips Group, Spotlight PR, and the All-around Impromptu ad agency composed of Brainstormers and Copywriters: Ria, Kiko, Roger, Sam, Pat, Jonathan and Yomz; Art Director: Yomz
Models: Katinko Hand models: Ria and Roger; Hello models: Nicole, Kiko, Chii, Doti and Apple

(Disclaimer: Brands and Brandnames belong to their proper owners.
Say... who owns the brands??? The corporations, or the consumers? Hmm... back to readings of Don Schultz)