Movies and Books Weekend

This coming weekend ... I hope I can go to all of these events...

1. Eiga Sai (on Shangri-la : Aug 31 - Sept. 5)
Horror movies: Admission is free

2. Cinemanila (SM Megamall : Aug 31 - Sept. 6)
Different movies from various countries. I will especially watch GITS:Innocence; Steamboy and Appleseed.

3. 26th Manila International Bookfair (World Trade Center : Aug 31 - Sept. 4)
Books galore. comic books, art books, novels, design books, and much much more. need to save some money...

Panliligaw 101: the IMC approach

Panliligaw101: Here are some insights derived from my course(IMC - Integrated Marketing Communications) applied to building relationships not only on your special someone but also on your friends and family. Hindi ito tinuturo sa school and hindi ito naituro sa akin so gagawa na lang ako ng sarili kong tutorial. Some of the points here may be elaborated into specific journal entries if i have the time. enjoy. :)

1. INTEGRATED MARKETING COMMUNICATIONS
(IMC, course ko to) Be yourself consistently on all brand contact points (kunyari ako yung Brand Yomz communicating to target audience; brand contact points - sa lahat ng usapan, kwentuhan, txt msgs, email, phone call, or pagkikita)

2. Make each brand contact point an opportunity to create a positive brand experience.
Make her smile. Asarin mo sya. Minsan maiinis siya, since hindi ka naman perpekto. Pero bumawi ka, and make her smile once again. Always be there for her, especially if she needs you. Even a txt msg will reassure her. Know how to handle crisis management.

3. Public Relations
"Doing good and telling people about it." Maganda kung ung kabarkada mo, pini-PR ka sa nililigawan mo. Para kang may PR manager. Ang daming naglalakad sa iyo. Be yourself at mag-behave. You may be doing PR for yourself unconsciously. Always maintain a good image. Just be yourself.

4. Customer Relationship Management.
Dapat consistent on all brand contact points para magkaroon ng sustainable relationship over time. Dito papasok ang different forms ng direct marketing which should be selective, testable, personal, accountable and flexible. Forms of direct marketing include: direct mail, direct response advertising, phone, SMS and email.

5. Market Research.
Get to know each other. Hindi uubra ung profile nya sa friendster o mga kung anu-anong nasasagap sa internet or blog nya. Have immersion. Get to know each other well. Hindi nasusukat sa tagal ng pagsasamahan pero sa depth ng pagkakakilala nyo. Know her friends and bestfriends and ask about her. Know the competition. (Badtrip, ang dami kong competition.) Malaking tulong ang research basta hindi ka creepy at stalker.

6. Advertising.
Advertise yourself well. Maintain a good image. Let her know the real you. Dapat meron kang "abruption", or level of spontaneity na magugulat sya positively, knowing its the real you and making her smile. Dapat may insight ka at makarelate sa kanya. Mahalaga, like any other commercial, ay makaconnect sa target audience, and lead her into action, and in this case, para sagutin nya ako. Say your message clearly. though about 90% ng communication ay nonverbal (roughly 60% on body language; and 30% on voice) at 10% lang ang verbal, mahalaga pa rin na malinaw ang usapan.

7. Creative Strategy.
After knowing your target customer's desire and aspirations, and her demographics and psychographics, you should then develop good customer insights. Then, establish your Unique Selling Proposition(USP) or Emotional Selling Proposition(ESP), or all the added value you can offer to her. You should stand out from other people. You may have a "boy next door" or "childhood friend" image, pero syempre, may mga attributes ka na unique sa iyo. This is where you connect your USP/ESP to her desires and aspirations, and when these two meet, you can really connect with her. Dapat lagi kang may creative strategies. She will hold your dear. Be creative sa pag-connect sa kanya, to establish a good relationship, and to have a call to action, na sagutin ka nya.

.:yomz:.

* Communication Law: mag-ingat sa mga tsismosa. mag-ingat! baka kasuhan kita ng libel o slander!!!

Rockestra: the aftermath

One word: asteeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeg!!!

imagine, the best rock bands in the country playing hand in hand with an orchestra... then you have rockestra. asteg talaga. asteg asteg asteg! we arrived @ 830Pm thereby missing the perfomance of Cambio. too bad, i was hoping to hear and see how the collaboration went while performing DV. aggst. anyways, the whole night was a blast. im awed and amazed. Silent Sanctuary, Imago, Twisted Halo, Cambio, Sugarfree, Sandwich and the Manila Symphony Orchestra collaborated well... sweet. Leaping Lizards!!! The finale was great. all the bands performing together with MSO, singing "Tayo'y mga Pinoy, Tayo'y Hindi Kano, Huwag Kang Mahihiya... Kung Ang Ilong mo ay..."

Saludo talaga ako sa Original Pilipino Music (OPM)!!! Mabuhay ang mga musikerong Pinoy! Standing ovation. *clap clap* Kudos to those bands! Kudos to the organizers. Kudos to Chino of Silent Sanctuary, the brainchild of the event! sana meron pang next time.

*************

For the mean time, I'll sing Eraserhead's Ligaya...

"pinapangako ko sa iyo na igagalang ka,
sagutin mo lang ako
aking sinta'y walang humpay na ligaya...
araw-araw iisipin ka,
sa maghapon, sa gabi at umaga,
wag ka sanang magtanong at magduda,
pagkat ang puso ko'y walang pangamba,
lahat tayo'y mabubuhay ng tahimik at buong...
LIGAYA."

IMC Exam: An Epitomy of the Market

hmm. first there was CRM, then Communication and Society. Then we had comm law exam... major pain, major headache. Today, we had the exam in imc principles. it's either we fare well, or say farewell. confusing. mind-wrecking. vertigo-inducing. argh!!!

the exam itself is a representation of the market.

it shows the problems consumers and marketers encounter. the exam is IMC and not IMC in both lights. in the positive light, the exam is fully Integrated Marketing Communications for it is IMC. contentwise, it is. on second thought...

1. The exam represents the clutter in the market. On every instance of our lives, we are bombarded with information. We see countless products. We are buried in the clutter of ads. Information overload. We see different brands, with almost similar things to offer. We have many choices, and unfortunately, the number of choices is directly proportional to our confusion and inconvenience. Just like our exam. First part was MULTIPLE CHOICE. as in multiple with a capital E. The choices range from A-Z. argh... and we need to choose the best answer, only one answer. sakit sa ulo.

2. Different brands are not too differentiated. Look at the shampoo shelves in the supermarket. Look at the shampoo ads. You can make an omnibus ad without separating one from the others. They are just too similar. They have selenium sulfide and whatever. The plethora (naks plethora) of various brands and ads which are does not stand out, adds to the confusion and inconvenience of the customers. The choices we had in the exam from A-Z are almost similar. Some are direct statements, some are integration. But we have to choose one.

3. Answering an exam is a high-involvement activity. When you buy cars, computers, or any product which are expensive, and involve a lot of risk, we need to be highly involved. we need to think, think hard, and think smart. With the myriad of choices, we need to be careful and knowledgeable. Otherwise, we could suffer buyer's remorse. After choosing a product, we may feel some dissatisfaction or regret, thinking that we could have chosen a better one. The first part of the exam which was MULTIPLE choice have 6 numbers, 10 points each. HIGH INVOLVEMENT... as in HIGH...

hmm... i wish the exam could have been more consumer-focused, channel-centered, and results-driven. so hard. so confusing. waaah... the class is very enjoyable. i love the activities. the professor is really good. the course is great. GREAT means VERY CHALLENGING.

on the other hand... these exams build character...

Halina sa Parokya

Parokya ni Edgar's new album is out in the market. I just got my copy today. Weeee!!! Still listening to it... and so far so good. The poster is malupheeet. (Album art above - Chito Maching and Mr. Suave) Mabangis ang graphics. The Activity Coloration Book is astigin. As usual. Makulit. Masaya. Astig astig astig!!!

PNE has been making hits in the Philippines for ages. Witty. Funny. Maraming kanta tungkol sa lablayp. PNE is an epitomy of real "barkadahan." They are more of a barkada than a band, which makes their band stronger, better, and fights cavity causing monsters.

Their concept is like Sesame Street. With Chito as Chito Maching; Vinci as Mr Suave; Dindin as the Order Taker; Buwi as Pedro the Basura Man; Darius as Big Bird; and Gabriel as Uncle Gab and his Lucky Seven Club. Angkulit!

Matatapos na ung album hindi pa rin tapos ung blog entry ko. Angkulit ng mga kanta. May mala-Batibot opening song na "Halina sa Paroka." Nandyan ang mala-commercial jingle na "Papa Cologne." Nandyan ang pang-superhero song na "Mang Jose." Ung dating "Victor Would" ay may karugtong na "Victor Could." May First Day Funk at marami pang iba. 17 Tracks in all, kahit 16 lang ung nakalagay sa cover.

I rate "Halina sa Parokya" with 4.25 shadows out of 5.01 shadows. Grab your copy now at your nearest suking tindahan. No to OPM Music Piracy!!!

p.s.
Hmm... next album up, Kiko Machine. Malapit na ang Rockestra!!!

i found this in Parokya's Multiply Groups... Halina sa Parokya's Launch pictures. First Day Funk pictures can also be found there. Click the album art above to see the photos.

**** toooot *****

x: pwede bang bumati?!?
yomz: oo naman.
x: binabati ko lang lahat ng kaibigan ko. hi na rin sa parents ko. sa fans club ko. hi sa barkada ko dyan. hello na rin sa pinakamamahal kong si...
yomz: sorry times up. bukas ka na bumati. see you next time for another exciting blog entry. ako pwede bumati?

**** toot *****

Happiness

"Happiness is a smile in your heart which reflects on your face."

- from a happy text message

ako happy. ngiti abot batok.
peace out. more readings to go.

disclaimer: image - girlfriend ko - Aya Matsuura - "a" photobook.

.:yomz:.

Kaibigan, Friend, Amigo, and Tomodachi

In 1985, according to psychologists Michael Argyle and Monica Henderson of Oxford University, there are several basic universal rules of friendship, among them:

1. Provide emotional support
2. Respect privacy
3. Preserve confidences
4. Be tolerant of other friendships

In violating these rules, we will forfeit our friend's "trust and, with it, the chance to build the intimacy that results in truly rewarding partnerships."**

.:yomz:.

p.s.
I'm really happy, so very very absolutely happy, because of friendship. as in. asteeg! asteeg! asteeg!!! astigin to!!! salamat bestfriend!!! :)

disclaimer:
**From Harvard Business review "Preventing the Premature Death of Relationship Marketing" by Susan Fournier, Susan Dobscha, and David Glen Mick
*Calvin and Hobbes by Bill Watterson; i really love that comics :)